World’s Top 20 Business Schools to Follow on Twitter

Over the past couple of years, many of the world’s top business schools have become pretty active on social media, Twitter included. In fact, some maintain several accounts (for example, I...

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Want to Contribute to Issue 18 of FeedFront Magazine?

The seventeenth issue of FeedFront Magazine is out, so we’re on to issue 18.

Issue 17 of FeedFront MagazineThe next issue of FeedFront will be coming out in May 2012, and the deadline for article proposals for issue 18 of FeedFront is February 22, 2012.

If you are interested in writing an article, go to the FeedFront article proposal form to submit a one sentence summary on what you’d like to cover.

No ghost-written articles. We only want content from people writing from their personal industry experience.

If you have previously been accepted to write an article and either failed to meet the deadline or did not adhere to the editorial guidelines, please submit your article proposal elsewhere. We take our deadlines and guidelines seriously.

Do not submit a complete article now – just a one sentence summary.

We will contact everybody who submitted a proposal by February 22, 2012 on whether the article ideas are accepted or denied.

SEO Experts Academy

This Seo Experts course is broken up into three levels starting with beginner, intermediate and then the last is the advanced SEO module.The course will be delivered to you in PDF format with over 100 videos so you can follow along easily. The course has been laid out to cater for every level of online marketer or small business owner.


Proactive Affiliate Management and Communication

A few months ago, at an affiliate marketing conference in Israel, while discussing foundations of affiliate marketing success I touched upon the subject of proactive affiliate program management....

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Meet Market is Sold Out for Affiliate Summit Central 2012

The Meet Market for Affiliate Summit Central 2012, taking place May 15-16, 2012 at the Hilton Austin, has sold out.

If you’re not familiar with the Meet Market, it is an extended session of structured, face to face networking we’ve been running at Affiliate Summit since summer 2006.

Outside the Affiliate Summit West 2012 Meet Market

Affiliate programs and networks have tables set to meet with affiliates to discuss their offers and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services.

Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities.

In the event of any cancellations, we have a Meet Market waitlist.

There are still other sponsorships for Affiliate Summit Central 2012 available, and some include a Meet Market table.

Destructive Assumptions or Why Affiliate Management is Dead

One of the biggest problems that affiliate program managers have is believing that their job is to manage affiliates (and not the affiliate marketing channel, or the program). Such approach, coupled...

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Examples of Direct Mail to Recruit Affiliates

I was digging through some old files, and I came across a few of the postcards I used to recruit affiliates for the ClubMom.com affiliate program between 2000 and 2004.

The first one I mailed was from a company called Web Cards back in 2000.

Their thing was to take a screen capture of a site and make that the front of the postcard. Then I got a few lines to write copy at the bottom.

Web Cards was good at the time, as I didn’t know of other vendors that provided such a service, I don’t known that I was aware of how to take a screen capture myself at the time, and I didn’t have a graphic designer available to me.

That all changed over the years.

I was able to sell the affiliate program with the left side of the back of the postcard from Web Cards.

I don’t recall when this postcard came out, but I’m guessing it was late 2001 or early 2002. I think this one was printed through VistaPrint.

This piece of mail was different from the previous one, as it had value propositions for the affiliate program on the front, and then I just put my contact information and how to apply on the back.

Finally, I sent one around Christmas 2003 with a New Years resolution theme. I’m pretty sure this was also from VistaPrint.

This postcard added more contact information on the back side, including my AIM (at that time) and home phone number.

While there are a variety of ways for an affiliate manager to contact affiliates directly, I found that direct mail was the most effective for me, based on surveying affiliates over the years about the reasons they came to apply to the affiliate program.

But still, I have gotten so few pieces of mail from affiliate programs over the years.

I’d highly recommend to any affiliate managers to test direct mail to recruit affiliates. The fact that nobody else is doing it is one of the best reasons for you to try – you’ll really stick out.

Affiliate Summit West 2012 Keynote Videos, a New Kindle Book You Need, and Affiliates on @Pinterest

This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille talk about Erik Hom tucking in his football jersey, Shawn running the Austin Gorilla Run, and keynote videos of Jon Spoelstra, Eric Thomas, and Jeremy Schoemaker from Affiliate Summit West 2012.

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We also talked about affiliates working with Pinterest, speaker proposals for Affiliate Summit Central 2012, and Internet Marketing from the Real Experts available cheap on the Kindle.

Show Links

Subscribe to the Affiliate Thing RSS feed or listen on iTunes. You can also send a blank e-mail to affiliatething@aweber.com to get each podcast delivered by e-mail.

Submit Your Affiliate Summit Central 2012 Speaking Proposal

Speaking proposals for Affiliate Summit Central 2012, taking place May 15-16, 2012 in Austin, TX, are now being accepted.

The submission deadline is February 29, 2012.

Affiliate Summit West 2012 Session with Vinny O'Hare

Accepted speakers will be notified no later than March 14, 2012. Due to the volume of submissions, we will not notify applicants if they have not been accepted. Therefore, if you have not been contacted by March 14, 2012, your proposal was not accepted.

Submit your speaking proposal at http://www.affiliatesummit.com/12c-speakers/.

How Various Online Payment Models Work in Affiliate Marketing

Remember my post on picking my brain for free? Today is one of those days when someone is doing it, and, hopefully, for the benefit of others, as his questions are pretty broad and answers to them...

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